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Best
Way to End Your Business Plan
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The business plan's
conclusion should sum up the opportunity the business represents with
language targeted at the specific audience the plan is intended for
(for example, investors or lenders). Without going into the detail
allowed in the executive summary (a conclusion should be just a
paragraph or two), the conclusion can offer a more personal appeal for
consideration and funding. However, the conclusion should not depart
significantly from the rational and professional tone of the plan. For
example, it is never appropriate to write sentences along the lines of
“I beg of you to invest in this company�, It would mean so
much
to me and my family�, and “You’d be stupid to not to jump at this
opportunity.
Future Vision
The conclusion is also where it can be appropriate to return to your
greater vision for what the company can become and speak about future
possibilities beyond the five years detailed in the plan. This can
include an idea of what the company can become in ten or fifteen years.
It is recommended to focus on the company's potential impact for
customers and the marketplace rather than its long-term financial
impact, as it is increasingly difficult to put numbers to where the
company will be so far ahead in the future. For example, you might say
that the business will introduce a new level of quality in
liquor
stores and become a regionally-known brand over the next fifteen
years�.
Appendices
The conclusion is not actually the final section of your business plan.
Supporting documents should appear in appendices after the conclusion.
These appendices should include detailed pro forma financial
statements, and may also include resumes of managers, partnership,
supplier, and customer agreements, evidence of intellectual property,
records of business licenses and permits, detailed results of surveys,
focus groups, or competitive research, and letters of support.
Eric Powers is associated with Growthink, a business plan consulting
firm. Since 1999, Growthink has developed business plans for more than
2,000 clients. Call 800-506-5728 today
for a free consultation with a Growthink business plan
writer. Or, if you're writing your plan yourself, Growthink
also offers a business
plan template.
Article Source: http://www.articlealley.com/article_1319303_15.html
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