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A plan for your small business is useful if you
want to focus yourself and get an overall picture of what you have to
do in order to build your enterprise. On top of that, a good business
plan is an absolute must if you want to convince institutions or
individuals to loan money or invest in your business. One way to
organize your business plan is to compose it like an informative news
article, explaining the "who," "what," "when," "why, and "how" of your
business.
 Who
are you?
Write about your background and previous experience in your field. Tell
about your notable accomplishments, and about your partners and staff.
If your company has been in business for some time now, then write
about your "track record." Explain what your company has already
accomplished and give an idea of how it stands in relation to
competitors in your particular field of business.
What
are Your Products or Services?
What are you producing or what are you going to produce? What are your
products or services? What kind of revenue will these activities be
bringing in or what is the expected range of revenue once the products
are launched? Answer these questions giving a complete picture of the
principal activity that you are engaged in or will be engaged in during
the timeline of this business plan.
When
Will things Happen?
If you have a new start-up business, this section of the plan will
allow you to explain the steps that are needed to set-up your business
and make it fully operational. How much time do you need? When will the
business be up and running? If you are have an already existing
business, it is useful to place somewhere in the plan a list of targets
that you want to achieve and give approximate dates as to when these
targets can be reached.
Where
is Your Business?
Where are you located? Do you work at home or do you have business
premises? If you have a business location such as a store or factory,
then explain about the size and capacity of this establishment. What is
the business climate like in your area? Are there significant
competitors and what are your prospects of competing in this market?
Answer these questions as best you can and give yourself and would-be
investors a clear picture of where your business is situated
geographically and with relation to your overall market.
Why
are you in Business?
Explain why your particular enterprise, product or service is needed.
What can your add to the already existing area of business that your
are entering? What need are you going to fill? The answers to these
questions are particularly important for investors looking for
opportunities in emerging businesses and emerging markets.
How
will it all Happen?
Your sales and marketing plan should be outlined in this section.
Explain how you intend to establish your product or service and what
steps you will take to create or expand your customer base. How will
you finance the start-up and/or expansion of your business? Explain the
source of your funds whether you have existing loans or liabilities.
How much money do you need to raise in order to get realize your
overall plan for the launching or expansion of your business? Explain
how you are going to translate your business idea into a living reality.
Take a look at your planned business or your existing business from the
perspective that has been outlined in this article, and write a concise
business plan. It will help to bring clarity to your operations and
convince investors and lenders to participate in your enterprise.
Article Source: http://www.articlesbase.com/
fundraising-articles/how-to-write-a-business-plan-583702.html
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